The next generation is user-generated content.

So what is all the buzz about Social Media? How do I know if should Blog, Tweet, Facebook, or LinkedIn?

Social Media Optimization (SMO) can be overwhelming for businesses who want to be in the game, but don't know where to start. SMO is the latest and greatest in the battle for "being found" on the Internet today.

Social Media Optimization is similar to traditional Search Engine Optimization in that a successful SMO campaign can improve your organic search rankings significantly. Social Media Optimization uses new channels such as blogs, social networking sites, wikis and more to funnel targeted visitors to a site.

To learn more about Social Media, download a complimentary WSI White Paper:

Social Media Whitepaper (534 KB)

WSI provides a wide range of Social Media Optimization Services, including:

Social Network Campaign - Social networking sites are now the most trafficked sites in the world today and they are growing. WSI conducts an in-depth analysis of your target market to identify the right social networks for your company to appear in. We then build and manage the complete campaigns and provide monthly reporting. If required, we will recommend additional media spend for networks such as Facebook, MySpace or LinkedIn.

Authoritative Website Blog - The combination of Blog Marketing and Strategic Inbound Linking is at the heart of our process and will bring consistent, long lasting results. Our professional writers will research and write blog posts infused with keyword rich, relevant and current content that is designed to increase visibility, traffic and search engine rankings. Each posting is at least 200 words and can be written very informally and in the first or second person.

Social Blogging Campaign – Our team researches the web to identify opportunities to post relevant and interesting posts or information leading back to your website. Many of these posts are also optimized so that they are driving traffic from the social media site but are also often generating top 10 rankings in the search engines!

Online Brand Reputation Monitoring – Identification of key branded terms or competitors will lay the foundation for an effective brand monitoring and protection campaign. We will be alerted when there is information on the web that directly impacts your brand. This way, questions or negative reviews can be responded to if appropriate and positive testimonials or information can be leveraged.

Custom Application Development – Many companies are leveraging widgets by posting them on their website to add a level of interactivity and a web 2.0 feel to their sites. This increases engagement with the website and encourages visitors to stay longer and enjoy the web experience.

Video Optimization – Google loves video! Especially if it is properly optimized and syndicated across multiple channels. We use a unique process where we set up 50+ social media accounts and optimize your video for each one. We use a strategic mix of video sites like YouTube and Google video, along with social bookmarking sites and podcast directories.

Social Bookmarking Campaign - Social bookmarking has become a powerful marketing tool. Leveraging the viral nature of social bookmarks improves word of mouth and creates awareness for your products and services.

Photo Sharing Campaigns – Optimizing images can be a tricky process, but once it is set up properly, you can generate rankings in the search engines. The next step is to share your photos with the world and drive traffic through online photo sharing accounts.

Interactive Site Elements – Ever wonder what would happen if people could vote on your articles or pictures? What if they could leave comments on your blogs or articles? Maybe they can use an interactive calculator on your site. Adding these interactive web 2.0 elements will increase engagement with your website and keep people coming back for more!

Reporting & Analytics – We research and understand your company’s key performance indicators before setting up any of the campaigns. This allows us to create a relevant and succinct executive dashboard that measures the most important conversion elements of the campaign. We understand that if you can measure something, you can improve upon it.